This music video done by Jessie J is set in an "Alice in Wonderland" theme which creates an implicit meaning towards the viewer regarding the lyrics and what is actually on screen. The use of high key lighting and contrast showing the extravagant range of colours would indicate the target audience as being quite young along with the fast shaky camera movement which represents conflict within young age. Her choice of clothing is quite revealing which would
Aloe Blacc
The use of a split screen is used in this video to
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