Friday 17 June 2011

Green Day and Jessie J

Jessie J









This music video done by Jessie J is set in an "Alice in Wonderland" theme which creates an implicit meaning towards the viewer regarding the lyrics and what is actually on screen. The use of high key lighting and contrast showing the extravagant range of colours would indicate the target audience as being quite young along with the fast shaky camera movement which represents conflict within young age. Her choice of clothing is quite revealing which would  






Aloe Blacc 




The use of a split screen is used in this video to

Thursday 16 June 2011

Bad Romance



How does Lady Gagas Bad Romance conform and subvert to the codes of conventions of a typical pop video




There are various elements that demonstrate how lady gaga conforms and subverts to what is recognised in this music genre. The music video starts with a well organised, high key lighting shot of the whole cast with Lady Gaga in the middle whose golden dress contrasts the actors to bring the attention of the audience towards her. This conforms to the typical conventions as she is addressing to the audience not only by here choice of fashion but also by eye contact with the camera which we only see from her and none of the other dancers. 

Monday 13 June 2011